Fashion is what our designers offer you year after year. And style is what you choose. Let's inspire you to find your style. 

Welcome to the ICHI universe of inspiration. Whether you're in search of new outfits, trend updates, styling tips or just want to reinvent your style, you have come to the right place. Feel free to discover new styles or to adapt the tips and trends into your wardrobe. We bring you the trends - you make them your own. 

Time to layer up - Early Autumn styles for strong women, bracing the Northern elements together

The Nordic countryside tempts with flowery fields, wide heaths, deep waters and forever skies, inviting us on an adventurous journey that is both tender and tough; from early autumn to the deep of winter. As summer retires and makes way for autumn, soak up the last rays of sun and sense the palpable change in pace.

But just because the days are beginning to cool doesn’t mean you need to pack away those summer dresses – in fact, it is just time to layer them up so you can wear them throughout Autumn too. One our favourite outfit combinations is a soft and cozy sweater thrown over an airy summer dress. But there’s more than one way to layer up for the seasonal transition. You can easily wear your favourite pair of ripped jeans or a pair of long boots to cover up those bare, still sun-kissed legs. 

This season, we reflect nature’s own artwork in a collection of cozy materials, eye catching prints and earthy tones inspired by the falling leaves, the dark forests and the sturdy heather. Styles for strong women, bracing the Northern elements together.

Cropped jackets, boiler suits and wine red hues

New season, new way. Within the next couple of months, the days are become shorter and colder, meaning it's time to bring out your favorite       jackets. However, instead of automatically reaching for long, fitted, or oversize silhouettes, we suggest cropped jackets: They're a fun alternative to your classic staples. Plus, with a shortened hem, it can also completely change the look of your other favorite bold silhouettes to wear, such as maxi dresses, high-rise pants, or cropped tops, allowing for all the pieces in your wardrobe to go a bit further.

Creating an outfit from a single item just makes getting dressed easier – doesn’t This autumn, the boiler suit is fashion’s go-to trend. It’s not the new jumpsuit – they share the same DNA, but it’s looser and comes in more durable fabrics. The casualization of fashion is really catching on.

As season I changing hues are changing too. Wine tones are perfect for the cooler season, as they add depth and richness to a look without clashing with the colder weather. This season we are crushing on “Merlot”, a deep red wine shade, which displays sophistication and depth.

Timesless checks and casual corduroy

If you’re in love with check, you won’t resist to a checked printed coat’s timeless charm. This fall takes us back to our grandmothers’ old coats, reinterpreting them with an innovative taste.  Check expressed their beauty on typically winter pieces – not just cots but parkas, masculine suits and maxi scarves as well, on rough and rich fabrics like wool, are their match made in Heaven.

Having suffered a turbulent few decades since its 70s heyday, corduroy has a history of being one of the fashion world's most aesthetically divisive fabrics. So, whether you personally love it or hate it, it's still here this season. Stronger and cooler than ever. Our favourite way to wear it? Doubling up via a suit.