GET INSPIRED!

Welcome to the ICHI universe of inspiration. Whether you're in search of new outfits, trend updates, styling tips or just want to reinvent your style, you have come to the right place. Feel free to discover new styles or to adapt the tips and trends into your wardrobe.We bring you the trends - you make them your own. 

Perfect outfits for the early Spring
ROMANTIC SIMPLICITY
 
NEW IN

The forecast calls for minus degrees in the morning and sunny sky during the day. You're stuck racking your brain to come up with a chic look that works for both. You are still finding yourself stucked in your Winter wardrobe with earthy tones and heavy knits and simultaneously you are longing for brighter colours. Sounds familiar? Well, problem solved. We have here given you a wide range of outfits you'll want to steal on those early Spring days.

The styles are dominated by refreshing flower prints complemented by fine, soft hues which will make the transition to a new season wardrobe gradual yet so elegant. 

Playful prints and essentials for warmer days to come
MIXED FRUITS
 
SNEAK PEAK

"Orange is the new black" some people might say. During the Autumn/Winter season we have seen the colour as a muted terracotta for autumnal dressing - on everything from outerwear to soft knits. The extensive shade range of orange is what makes it such an interesting style statement for this season and the next. Because this Spring/Summer we are going to see it in a bright and vibrant Summer version. It will to dominate the print designs and swimwear too. We love it - don't you? 

Fruit is no longer just for eating; it's for wearing too. Summery fruit prints are making a splash on everything from tees to swimwear this Summer. Playful and proper at the same time. 

Bright yellow, linen love and sophisticated stripes
WILD GARDEN
SNEAK PEAK

This summer linen is going to be a must-have fabric and will return to the forefront of fashionability. Linen is a natural, sustainable fibre and is among the oldest fabrics in the world. Linen is cool - we think. Appearing in button-down skirts, daring dresses and jaunty jumpsuits the age-old material is definitely showing off a new side through modern design and sophistication.  

On the colour side we see the yellow hue moving in on the fashion scene. The bright colour can be worn in so many ways. If you are the bolder type yellow from top to toe is super chic and will ensure you to be be spotted from miles away. Wearing one statement yellow piece and working neturals into your outfit to contrast the brightness is also super workable. However, our favourite way is to ease into the hue is wearing prints and patterns - like the new interpretation of the wardrobe staple leopard print. Yellow and leopard is hard not to love in this dazzling combination. Go explore!

The best things in life are often the basics
WARDROBE ESSENTIALS
NEVER OUT OF STOCK

While trends come and go, there are some wardrobe essentials that will last a lifetime. The kind of pieces that’ll go with almost anything in your wardrobe, and compliment every trend-led piece you decided to invest in. They are the foundation of your wardrobe and the never-ending love romance.

The ICHI Wardrobe Essentials are versatile pieces in solid colours and the selection ranges from the perfect white tee and the well-fitted jeans to the flattering knitted jumper and the sophisticated business shirt.

The common ingredient is, that we guarantee that all pieces are available in your size all year round. If you meet a size which is out of stock, it surely will be back within a couple of days.

With good basics you will have endless options.

Essentials of the month
WHAT TO WEAR IN FEBRUARY
SNEAK PEAK

With so many new styles coming in every month it can be hard to survey how to mix and match them. We’ve therefore sought out some guidance from our design team to make it easier for you. We cherry-picked the key outfits of the month to ensure that you can focus on having fun with fashion and look great every day. 

February is officially the last month of Winter, and we are moving towards warmer days. Knits are surely still a must-have in your wardrobe to survive those chilly days, but time is in to be a little more valiant. Team up your printed dresses with a pair of ripped jeans and a pullover in a brighter hue. Who knows - that might even encourage the sun to emerge.  

The denims are still dominating and if you dare to be a little bold, denim styled with denim is still a super cool way to give your outfit a little more edge. 

Some memories never fade
WEDDING GUEST
SNEAK PEAK

Every year in April we launch a special collection with the name “Amour”. Amour is designed as a tribute to love. Capturing beautiful dresses and other delightful items this is the place to find your outfit as a wedding guest or as a quest at other special occasions.

Amour offers a sweet selection of elegant maxi- and midi dresses designed in light and feminine qualities with fine details like lace, embroidery and ruffles. In the collection you will also find skirts, tops and jumpsuits. In addition, Amour offers a small selection of bags, hair accessories and shoes to complete your look.

Make sure to be the photo-booth worthy and set the scene for a day of sweet memories. 

Guidance from our design team
WHAT TO WEAR IN JANUARY
NEW IN

With so many new styles coming in every month it can be hard to survey how to mix and match them. We’ve therefore sought out some guidance from our design team to make it easier for you. We cherry-picked the key outfits of the month to ensure that you can focus on having fun with fashion and look great every day.