ICHI beige shirt with black dot
ICHI beige dress with black dot
ICHI corduroy blazer
ICHI black and white cross body bag
I DON'T NEED A NEW HANDBAG
- Said no woman ever 
ICHI flower dress
ICHI blue denim espadrilles
Colour crush of the season
ORANGE OBSESSION
SPECIALLY PICKED FOR YOU
GET INSPIRED!

Welcome to the ICHI universe of inspiration. Whether you're in search of new outfits, trend updates, styling tips or just want to reinvent your style, you have come to the right place. Feel free to discover new styles or to adapt the tips and trends into your wardrobe.We bring you the trends - you make them your own. 

ICHI orange blazer
Perfect outfits for the early Spring
ROMANTIC SIMPLICITY
NEW IN

The forecast calls for minus degrees in the morning and sunny sky during the day. You're stuck racking your brain to come up with a chic look that works for both. You are still finding yourself stucked in your Winter wardrobe with earthy tones and heavy knits and simultaneously you are longing for brighter colours. Sounds familiar? Well, problem solved. We have here given you a wide range of outfits you'll want to steal on those early Spring days.

The styles are dominated by refreshing flower prints complemented by fine, soft hues which will make the transition to a new season wardrobe gradual yet so elegant. 

ICHI orange swimwear
Playful prints and essentials for warmer days to come
Playful prints and essentials for warmer days to come
SNEAK PEAK

"Orange is the new black" some people might say. During the Autumn/Winter season we have seen the colour as a muted terracotta for autumnal dressing - on everything from outerwear to soft knits. The extensive shade range of orange is what makes it such an interesting style statement for this season and the next. Because this Spring/Summer we are going to see it in a bright and vibrant Summer version. It will to dominate the print designs and swimwear too. We love it - don't you? 

Fruit is no longer just for eating; it's for wearing too. Summery fruit prints are making a splash on everything from tees to swimwear this Summer. Playful and proper at the same time. 

ICHI wild garden
Bright yellow, linen love and sophisticated stripes
WILD GARDEN
SNEAK PEAK

"Orange is the new black" some people might say. During the Autumn/Winter season we have seen the colour as a muted terracotta for autumnal dressing - on everything from outerwear to soft knits. The extensive shade range of orange is what makes it such an interesting style statement for this season and the next. Because this Spring/Summer we are going to see it in a bright and vibrant Summer version. It will to dominate the print designs and swimwear too. We love it - don't you? 

Fruit is no longer just for eating; it's for wearing too. Summery fruit prints are making a splash on everything from tees to swimwear this Summer. Playful and proper at the same time.