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ALL DAY LONG. AND NIGHT, TOO
Refinerism is refining is defining is designing is combining. Refining - by going into details and opting for the best. Defining - by making conscious choices in color, cut and print. Designing - a versatile and vibrant collection of must haves that can be used all day long. Combining - art with street fashion and bloggerís universes.
This is refinerism!
Refining every moment is the one thing youíll need for Spring/Summer 2015 to get in tune with the summer-zeitgeist. Like discovering the perfect, secret place to watch the sunset and only share this refined place with your most precious friends. Or finding a perfect pair of earrings in a thrift shop in the original packaging from 1972, put them on and discover how they refine and complete your 2015 outfit. Or discovering the amazing paintings of Swedish artist Hilma af Klint for the first time with their subtle colors, graphic details and refined beauty. With the ICHI-mix of seasonís colors, best prints and attention to detail, itís easy to go with the flow and refine yourself through fashion. As always, you will notice that the details do the job Ė in combinations, in mix and match of colors and prints and in all the small things that make the big difference. With this collection, ICHI states itself as a need-to-have brand with a versatile and vibrant collection of must haves that can be used all day long. And at night, too.